Ready to start your Teachers Pay Teachers store, but want to skip the overwhelm?

TPT Profitability is a proven 4-step system for teachers from beginning to having a sustainable and profitable Teachers Pay Teachers store in as little as a month!

TPT Profitability: Why It's Right for YOU!

Tell me if this sounds like you...

You're a teacher who is considering getting a second job, or who already has one, just to make ends meet.

You want to spend more time with your family or devoted to hobbies, but you feel like your time needs to be spent on income-generating activities (like signing up to do more supervision or after school help at school).

You're an educator who's tired, burnt out, and sick of giving so much with so little in return. If something doesn't change, you might consider leaving the profession entirely...

Feel familiar?

Then you're in the right place!
Just because you're feeling stuck right now doesn't mean that's the way it has to be!

More and more, teachers are looking for lesson ideas, activities, and even guidance through the Teachers Pay Teachers platform. What they really need is the passion and unique approach to teaching that only you can provide!

The question isn't "Can you make money on Teachers Pay Teachers?" or "Are my resources right for Teachers Pay Teachers?"....

The real question is when are you going to start spreading your teaching magic with the world?!

"I have been a faithful TPT customer for years now. Over the years, I’d have an idea to start making my own resources to sell, but immediately became overwhelmed, intimidated, and had zero idea on how to even begin. I finally got brave and money motivated enough to attempt my own store. I ran to Pinterest and Google to attempt to educate myself on how to make resources and simply how to start a store. I came across Heather’s blog post and saw her TPT Profitability program and decided to purchase since I was clueless about becoming a TPT seller. I realized quickly that purchasing this program was everything I needed and more! 

The TPT Profitability program has given me every resource and piece of knowledge needed to start a TPT business, create resources, organize the resources, and market. Heather is extremely thorough and knowledgeable and walks you through the step-by-step process of creating and selling products. TPT Profitability will require time and dedication to complete each lesson, however, it is valuable time spent as Heather provides literally everything you will need. There was never any guesswork. The TPT Profitability teachings are literally the only resources I tapped into. Not only has TPT Profitability given me the ability to create a TPT store, but it also gave me business knowledge that I definitely didn’t have before, and now think of my TPT store as a business and a brand.

Since I started TPT Profitability, I have a well-branded TPT store, created three resources that will eventually become a bundle, and have had 13 sales! My first product sold about one month after opening my store. I account for my small and quick success in utilizing TPT Profitability’s lessons and Heather’s tremendous knowledge. TPT Profitability is so thorough that I only contacted Heather one time to celebrate and thank her after I sold my first resources. I looking forward to growing my store and starting a blog next! I cannot rave enough about this program. I urge anyone to take the plunge if you have the dedication and determination to become a successful TPT seller. You will not regret the amount of knowledge and guidance you will gain from TPT Profitability. "

Chelsea Matthews
TPT Profitability student and owner of the TPT store Collaborating with Chelsea


  • Leveraging your skills, experience, and passion to generate extra income for you and your family.

  • No longer trading your time for money, but instead being able to make money even while you sleep!

  • Helping educators and students all around the globe with your unique approach to education.

Hey there! I'm Heather Cianci!

Creator of TPT Profitability
TPT Seller, It's Lit Teaching
Full-Time High School English Teacher

used to be a burnt-out, broke teacher, frustrated by my tiny paychecks and growing bills. My debt was growing, my passion was waning, and I was considered quitting teaching altogether.

That's when I started selling on Teachers Pay Teachers, and changed my trajectory.

Within two years, I had generated over $20,000 in extra income just through my TPT store!

Not only had I taken back my finances, but I was finding myself more enthusiastic in the classroom, willing to try new things, and connecting with educators all over the country!

Teachers Pay Teachers truly changed my life--and I know it can change yours.

TPT Profitability takes everything I've learned the HARD way and makes it simple for you! Follow my 4-step process included inside, and you'll be on your way to a regular side income from selling your teaching resources!

What is TPT Profitability?

TPT Profitability is a self-paced video course designed to walk you through everything you need to do and know to build a profitable and sustainable business on the Teachers Pay Teachers platform. Inside is my proven 4-step system for creating the foundations of a TPT store that you'll be proud of. 

Step 0: Mastering Your Mindset

Before you can really begin to build a business, there are some mindset shifts you’ll have to make. In this bonus step, you'll discover your deeper reason for starting our Teachers Pay Teachers journey. I’ll also share the beliefs that I’ve used since day 1 to keep going and bank on my own success!

Step 1: Build Your Brand

To truly become a business (and not a resource-creating hobbyist), you’ll need a brand! In this step, you’ll choose a niche, identify your target audience, decide on your store name, and create all the assets you’ll need to include for your products (like a logo and a Terms of Use page!). The groundwork done in Step 1 will serve you throughout the life of your business!

Step 2: Create Irresistible Products

You won’t make any money if no one wants your products. In this step, I share everything I know about creating products that teachers will be excited to get their hands on! You’ll learn about different software options (some free!), the different ways to protect your intellectual property, and some tips for creating resources that are visually attractive.

Step 3: Build Your Storefront

Your buyers need to be able to actually find your products. In this step, I teach you EVERYTHING I know about ranking your products in TPT’s search, using your storefront to earn buyers’ trust, and maximizing your sales potential (all while putting together a beautiful shop front!). The details I share in this step separate TPT hobbies from TPT businesses.

Step 4: Market Your Products

Once your resources are being found within Teachers Pay Teachers, you’ll naturally want to expand your reach amongst your potential customers. In Step 4, I show you some FREE ways to begin learning how to market your product. These methods are still ones that I use to grow my business today!

In addition to the course videos, you’ll get tons of extra resources--because I want to help you as much as I possibly can--including workbooks, checklists, bonus videos, templates, and access to my private, students-only Facebook group so you'll always have access to support, accountability, and motivation!

What Else Does This Include?

In addition to the course (a $3,000 value!), you’ll get tons of extra resources--because I want to help you as much as I possibly can--including workbooks, checklists, bonus videos, templates, and access to my private, students-only Facebook group so you'll always have access to support, accountability, and motivation! Plus, buying right now means you'll gain lifetime access, including instant access to any and all future updates. 

But More About the Workbooks and Checklists...

Each module, or step, of this course includes a downloadable workbook and checklist to keep you on track.

This is NOT a sit-and-get course!

As you move through each lesson, you'll be asked to pause the videos to complete tasks or to do homework after a lesson. Each of these tasks is designed to help you set up your store for maximum profit and sustainability.

With the included workbooks and checklists, you'll be guaranteed to not miss a thing!

The workbooks and checklists can be printed off for pen-and-paper lovers or completed digitally for tech lovers.

Value: $100

But More About the Bonuses...

Now, there will be times when a simple video is not going to be enough to help you master the next step of your business.

That's why I've added some extra nuggets of knowledge along the way in the form of bonus videos, e-guides, and more!

These guides include:

  • BONUS Cell Phone Backgrounds: 7 inspirational phone backgrounds to help you stay focused
  • BONUS: Product Creation Checklist
  • BONUS E-Guide: PowerPoint
  • BONUS Video: Font Tips
  • BONUS Video: PowerPoint Design Ideas
  • BONUS Video: 4 Methods for Flattening and Securing PDF Files
  • BONUS Video: Google Resources Overview Video
  • BONUS Video: Editing Photos with the Snapseed App
  • BONUS E-Guide: The Profitability Pricing Guide
  • BONUS Video: TPT Seller App for Android Walkthrough
  • BONUS Video: Tailwind Scheduler Walkthrough

Value: $100

But More About the Group...

The private TPT Profitability student group is the place to go for support.

I'll be in there to answer questions and address any issues you may have as you work through the 4-step system.

In addition, you'll have access to a select group of other educators working to build their own stores. You'll be able to learn from others, see the answers to their questions, and exchange support.

This is not just a place to ask questions, but to cheerlead one another, share new products, and get invaluable feedback!

Value: $350

"If I hadn't have had the coaching and guidance of Heather I would have spent countless hours sifting through resources. Having Heather's insight has given me the confidence that I needed to create my Teachers Pay Teachers Store. Her coaching has given me everything I needed to see immediate results."

Nikki Thomas
Owner of the TPT store The Moody Scientist

TPT Profitability FAQs
  • How long does it take to make money with Teachers Pay Teachers?
    That totally depends on you.

    When you make money will depend on how quickly you implement, the types of resources you upload, how you market, what time of the year you start, and more.

    There are a lot of variables that determine how much money you make and when you start to see a profit. Ultimately, the only factor you can control is how hard you work and how much effort you put int.

    That being said, TPT Profitability can dramatically reduce the amount of time it will take to start seeing income!

    With the 4-part system, you'll know exactly what to do, how to do it, and be handed all the strategies you need to start to see regular income.

    The fastest way to generate a profit is to know what you're doing and do it efficiently--this course will show you just how to do all of that!
  • Can you really still make money with Teachers Pay Teachers?

    Teachers will always be in need of new, innovative teaching resources.

    Most teachers quit within five years--that means a lot of new, inexperienced teachers looking to experienced mentors for teaching ideas.

    If the Covid-19 pandemic has shown us educators anything, it's that education is always in flux and teachers are constantly being asked to be flexible and adapt. This means, however, that there is a lot of strain on teachers to constantly create or use new resources and content.

    Whenever you can help a teacher save some time or sanity, you'll have an opportunity to generate income. TPT Profitability will show you the strategy needed to roll out products in a way that maximizes sales earnings.
  • Isn't the teaching resource market over saturated?
    There's always room for quality products!

    In some ways, the market is over saturated. There are a ton of products out there that are lackluster, overdone, or aren't "polished" enough to get attention.

    But the market doesn't have YOU. Your new ideas, new unit, and new twists on old ideas are what will help others and make money. Education is ever-evolving, as are teachers' needs. If you've had to make anything tailored to your students or your classroom, then that's proof that education needs more solutions.

    In TPT Profitability, you'll learn how to make your product irresistible and how to get them out in the world and in front of new eyes every day.
  • Will I have time for Teachers Pay Teachers?
    There great thing about TPT is that it is there when you’re ready. You can work on Teachers Pay Teachers when you have the time, like on weekends or holiday breaks. The TPT website will keep promoting your products and generating money for you, even when you’re not actively working on your store. There are plenty of sellers out there who don’t work on their business every day, but still see steady returns.
  • What if I'm not very good with technology?
    Contrary to common belief, you don't have to be a tech wizard to create resources that look amazing and provide teachers with the help they so desperately need.

    Did you know that many Teachers Pay Teachers sellers use PowerPoint to create their professional-looking products?

    Chances are that you already have software you can use to create that you're comfortable with AND is already installed on your computer.

    In TPT Profitability, I'll cover commonly found programs you can use to create professional-looking resources.

    Still unsure? I'll also show you a FREE online program full of beautiful templates you can use! Creating for TPT is doable regardless of how much of a "techie" you are!
  • What about copyright and stuff? I don't want to break the law!
    Copyright, intellectual property, public domain... there are so many terms that it all sounds complicated. I hear you!

    But once you start breaking it down, most of the legal jargon is really just common sense. Don't steal text. Don't steal art.

    Copyright is one of the biggest concerns for new TPT sellers. That's why I've included an entire lesson around how to avoid the common pitfalls while protection your own intellectual property!

    In TPT Profitability, I'll go over need-to-know terms like copyright, intellectual property, creative commons, and public domain. Even better, I'll show you some great places to find commercial use-ready images for FREE!

    But protecting the work of others isn't enough! I'll also show you what you need to do on every product to protect your own intellectual copyright!
  • Is it really OK to charge for my work? Don't teachers need this stuff? I don't want to be greedy...
    Teachers are so kind-hearted that they tend to shoot themselves in the foot. We're used to working so much extra, to going so far above and beyond what is required, that actually charging what we're worth wracks us with guilt!

    I hear you! I had the same queasy feeling in my stomach the first time I put a price on a resource.

    But here's the truth: people don't value what they get for free.

    Really! It's true! What happens to the free textbook samples you receive from publishers? The free workbooks you're given at conferences?

    If you're like most educators, your free content is probably shoved into the bottom of a drawer or in the back of a filing cabinet.

    By charging for your immensely helpful resources, you're actually doing your fellow educators a favor! By placing a value on a worksheet, project, or activity, you're announcing to the world that this learning opportunity is worth students' time!

    When a teacher pays $3 for a lesson plan, they will be sure to use it! But when they're given the same lesson plan for free, they'll probably just forget about it.

    Placing a value on your products means that it will be used to improve instruction, and isn't better instruction the best gift we can give to our colleagues and students?

"I have earned over $250 since my first upload in June [four months ago]! I currently have 10 items that I am extremely proud of ❤️ The information [in TPT Profitability] was concise and all extremely helpful. You can easily start a TPT store from scratch after this course."


Ryan Rogge
TPT Profitability Student and TPT Seller, Swaggy Science

This Course Is Right for You If...

You want a streamlined, step-by-step process for building your store.
You're ready to leap into Teachers Pay Teachers, but you need to know where to start. You don't want to upload a bunch of resources only to find out later that there was a better or more efficient way. 
You're ready to put into the work and show up, but you don't to waste your time working on the wrong thing or spinning your wheels on useless tasks. 

You're an independent learner, but you still want a place to go to get questions answered. 
TPT Profitability is self-paced and walks you through the step-by-step process of setting up your Teachers Pay Teachers store. It assumes that you have a basic working knowledge of computers, files, and the internet. Still, regardless of how great a student you are at "Google University" it's nice to know that, if you get stuck or confused along the way, you'll be able to get help quickly. That's when the TPT Profitability students-only group shines!  
You've always thought about starting a Teachers Pay Teachers store, but just never took the plunge. 
Have you been telling yourself for years that you should really put your materials on TPT? I know I did before I finally took the leap! Investing in a course--one that will get you to your goals faster--is the perfect way to prove to yourself that you are ready and committed. Plus, TPT Profitability will help keep you on track, so that every moment of effort is leading you closer to that goal of consistent revenue!

There's the DIY Way...

You could start your Teachers Pay Teachers store on your own, but here's what that would look like:

  • Wasting months and months of time trying to teach yourself tech skills, marketing basics, and trying every strategy under the sun until something finally works
  • Hiring expensive professionals to do things like creating a logo because you're unsure of any alternatives
  • Going it alone with no one to talk to about TPT, no one to ask questions, and having no one to provide you feedback
  • Uploading resource after resource just hoping that something will "stick" or one will go viral

Then There's the TPT Profitability Way!

Alternatively, you could enroll in TPT Profitability. Then, starting your store would look something like this:

  • Only using your time on strategies that work and techniques that are designed to grow your revenue as fast as possible
  • Saving money by using the tips, tricks, and suggested free or inexpensive tools and templates suggested and used throughout the course
  • Always have a community to inspire and support you with quick feedback and answers to any question under the sun
  • Consistently uploading high-quality resources that will build and grow your store and earnings exponentially from month to month and year to year

Refund Policy

Due to the digital nature of this product, there will be no refunds after purchase. 

So, let's get dreamy...

Imagine six months from now...

You have a full-blown Teachers Pay Teachers brand complete with an eye-catching and professional logo and brand colors.

Your store has a handful of quality resources and you've already seen 5-star rave reviews come in. You can't believe how much your activities are helping other teachers!

Every month you've earned more and more money. It feels unreal, impossible, and yet you did it.

You're excited to try out new teaching techniques and strategies in your classroom because you know it will pay off down the road in your store.

At night, you have a hard time falling asleep because you can't wait to get back to work in the morning.

So do Future You a favor and lock this in now. Join TPT Profitability and take control of your future today.
See you inside the course!

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